Are you utilizing the tools available on free social media platforms to grow your business? Natasha Coyle jumped on TikTok before it blew up in the creative space and now teaches other creatives how to use video content to grow their brand on both Instagram and TikTok. In today’s episode, she’s sharing that journey and highlighting how you can start serving your audience through video!

Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs.

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Meet Natasha

Natasha Coyle is a Charleston SC Wedding Photographer and Educator. Natasha started her business as a 34 year old stay at home mom, and 5 years later is a full time wedding photographer in her home town of Charleston SC. Natasha has taken her passion for marketing and video and utilized it to grow her business with the use of Tik Tok and Instagram Reels, and now she teaches other photographers and business owners how to show up confidently in their own business.

It’s Never Too Late to Start

In 2016, Natasha Coyle was a 34-year-old stay-at-home mom with her son. Her son was about to start pre-school, which freed up her time. She was ambitious, so she decided to launch a photography busins on 15 hours a week.

After buying her camera on Black Friday, she reached out to a friend to learn exactly what to do to legally set herself up for success. She began her career as a family photographer, but when her family relocated in 2018 to Charleston, SC, she knew she wanted to pursue weddings.

To do so, she began marketing and networking the traditional ways, yet certain doors weren’t opening for her—likely due to her age. That’s when she turned to Instagram stories and showing up every day. Like many of us, the vendors in her area were nervous to jump on Instagram Stories, because if felt like a rip off of Snapchat. Natasha wanted to stand out though.

Merging Entertainment & Education

Through video, she was learning the balance between entertainment and education, booking weddings, and building a successful business. She even decided to take it a step further and jump on TikTok in December of 2019, because no other photographer was doing it.

She spent 2 months watching, then in February 2020 (at 37 years old), she started posting content for both clients and other photographers. Within 3 weeks, she hit 10,000 followers. Within 2 months, she had 25,000 followers. Then the world shut down due to the pandemic in 2020. Her wedding photography business came to a standstill.

She decided to push out tons of video content on TikTok, growing her account. Clients began following her and booking her, that’s when she knew she was doing something right.

Timing and consistency go a long way.

Using Reels and TikTok for Your Business

The growth she experienced from TikTok grew her business, but also set her up for success on Instagram when Reels were released. Initially, she was resistant, because she’d curated a really professional instagram account while leaving the sassy content for TikTok.

With the encouragement from big marketing gurus like Gary V, Natasha decided to do it anyway. She posted her TikToks on her Instagram—it blew up.

Other creatives were coming to her for help with their own video and Reels content. This was her first step into education for creatives, so she joined Hope Taylor’s mastermind in summer of 2020, built her email list, then released her first course in February 2021.

Now, Natasha has a few educational offerings for creatives:

• Keeping It Reel Membership
• Reels Bootcamp
• Guides and Templates for Photographers

The Strategy of Sounds on Reels & TikTok

For Natasha, she is looking at what sounds she can create to reach more audience, not necessarily book more clients. Since she serves photographers, she thinks about what will serve other photographers and how they can use the sounds.

When you’re creating your own sounds, you need to consider your niche and how you can serve those in the industry and what will help them gain exposure.

THREE ACTIONABLE STEPS TO MOVE YOUR BUSINESS FORWARD

Now to my favorite question here on the show, I asked Natasha, what are three actionable steps that someone could take today to move your business forward? She actually provided three for action and three for mindset!

Mindset:

1. Don’t be afraid to show up and let people get to know you.
2. Go against the grain to set yourself apart.
3. Give yourself grace!

Action:

1. Post the video.
2. Watch Reels and TikToks for market research.
3. Share your Reels and TikToks on Youtube Shorts.

Connect with Natasha

natashacoylephotography.com

instagram.com/natashacoylephotography

Connect with Bernel

brandedbybernel.com

instagram.com/brandedbybernel

Review the Transcript:

Bernel
Hey Hi. Welcome to the Branded by Bernel podcast. I’m your host Bernel You may know me as the branding and web designer who obsesses over the details so you don’t have to. We all desire to be great at what we do. Although once we get there, no one seems to talk about the messy middle. This motivated me to set the table and invite industry peers over to share stories about living and working in the creative world. So grab the OJ and champagne, pull up a chair, join the creative community and be prepared to build a brand you fall in love with. This is the Branded by Bernel Podcast. Today on the podcast, I am so excited to be joined by Natasha Coyle. Natasha Coyle is a Charleston South Carolina wedding photographer and educator. Natasha started her business as a 34 year old stay at home mom, and five years later is a full time wedding photographer in her hometown of Charleston. Natasha has taken her passion for marketing and video and utilized it to grow her business with the use of Tiktok and Instagram reels. And now she teaches other photographers and business owners how to show up confidently in their own businesses. Oh my goodness. Natasha, thank you so much for being here today. Thank you for having me. Bernel. I’m so excited to be here. Yes. Likewise, for those of you listening at home and wonder how I met this powerhouse, woman, I had the pleasure of speaking with Natasha at the Conquer community event in Charleston recently. And her story was just so powerful. So I said my audience has to hear this.

Natasha Coyle
It was such a fun retreat to like we just got to hang out of the beach house. I wasn’t far from home, which was so nice. I got to welcome everybody in my hometown for a change or just flying somewhere. But it was such a good weekend. And even though it’s a little cold, it was still nice to be at the beach.

Bernel
Yes, it was a little chilly. But I mean, who doesn’t want a beach day? Right? So

Natasha Coyle
I’ll pick a beach today anytime of the year and chill at the beach facility at the beach. I love that. I want that on a t shirt.

Natasha Coyle
Put it on one of your sweatshirts. I was

Bernel
Oh my goodness. Well, I want to start at the very beginning. Because there are so many pieces of your bio and your story that I just think is so impactful. You start it in your 30s as a business owner, I lost their

Unknown Speaker
mid 30s Yeah, so I was a 34 year old stay at home mom, we have one son, his name’s Jackson. He’s about to turn 10 in two weeks. But it was six years ago in February that I started this business it was actually called pomodoros photography at the time. And I was a feeling photographer. And I had never done photography in the past, didn’t know much about business. But I told my husband or son is going to preschool and I have all this time on my hands, which was really only 15 hours a week. It really wasn’t a lot of time. But I was very ambitious and like I’m gonna start a business, we have had our own failing photos taken. And I’m like, I can do that. And so I went home and bought a camera on Black Friday in 2016 and made an LLC and just kind of started it from scratch and kind of learned as I went. That’s like the Cliff’s Notes version of how it all started. But obviously there’s no, that is awesome. So I mean, it started from clearly like you had a good experience with your family photographer. And you felt like you could do this question. How did you know to start with getting an LLC? Because I think that’s incredible that you knew to do that, like right out the gate? Yeah, so I listed I bought the camera on Black Friday in 2016. And then December in January was just me hitting the ground trying to make everything legal. I had a friend that lives in Minnesota. She’s also in the wedding business and owns a ranch. And so I chatted with her. And she’s like, these are the steps that you need to take to like start a business, which was so helpful, because I would have never known what to do. So having those people that are also in business helping guide you is super important.

Bernel
Yes, oh my goodness, having the right connections and access to the information. I felt like early in your career can make a world of difference. Okay, so let’s fast forward a little bit. You buy this camera in 2016. And you start taking these gorgeous pictures. When did you realize that you were going to need to do something different to market your business.

Natasha Coyle
So my husband and I moved back to Charleston, which is my hometown in 2018. I started my business in upstate South Carolina. And there was an opportunity for us to move out of Charleston and when we were shifting and move out to Charleston, which even though it’s the same state as a new market, I knew that I wanted to break into the wedding photography market and I wanted to swap from families and just do weddings and couples because that’s where my passion lies. So when we came to Charleston, I hit the ground running I started at first doing it the normal way just marketing, vendor marketing, making those relationships and putting my son out there on Instagram. And I realized very quickly that for myself in the age that I was in the doors that were not opening for me that I needed to take the marketing into my own hands. So I started showing up on Instagram differently in 2018. This is before Instagram reels. And I started showing up in my stories every day, talking to my camera, letting people get to know me and for 2018 Instagram, I grew very quickly, and I started making those connections. And people started finding me and falling in love with me and booking me so I was able to go into 2019 with 15 weddings and then 2020 Fully Booked calendar 22 weddings, pre everything that happened in 2020. But then everything.

Bernel
Oh my goodness, that is incredible. Yes, I remember Instagram stories being like kind of being new being this thing that people were using, but people weren’t using it for video. I mean, I wasn’t using it for video. It’s like Instagram stories were just this place where I could hit share for my posts.

Natasha Coyle
I feel like it’s kind of mirrors what happened with Instagram reels with the resistance of it is that 2018 2017 Instagram with stories are starting to be really utilizing people, they felt like it was just Snapchat, and they didn’t want to do business. Because it really was I mean, Instagram just kind of rips off all these other platforms, which works for them. But they literally implemented Snapchat into Instagram. And so I never had that chat or anything like that. But I just said I’m just gonna show it what what harm can it do? I am brand new in this market. I want to market myself, I don’t have the time or the luxury to wait, I really wanted to start shooting weddings immediately. So I just started showing up and letting people get to know me that way vendors and clients and future clients.

Bernel
Yeah, oh my goodness, that’s so true. It really was a slight rip off of Snapchat. That’s exactly what it was. Go Instagram. And it’s interesting, because I think now in 2023 people realize or as business owners, we realize that we need to be leaning into the tools that are on social media. But I do think at at the early stages, there was a resistance, because we thought it was more for entertainment purposes. Similar to tick tock, I felt like I somewhat missed that wave at the very beginning because it was like, Oh, this is entertainment. But I do feel like your platform has taught us all that you can merge entertainment and information to be marketing, like literally murder, the marriage of entertainment and informative. And so you start showing up in your stories, you start making these connections, you start booking weddings, all right, so the world shuts down.

Natasha Coyle
Wedding Photographer, or a wedding.

Bernel
How was that? How did you survive that time? Yeah, so

Unknown Speaker
I’m in Charleston. And I always say because I have friends that are in California that are photographers and they were shut down way longer and in Charleston just wasn’t shut down as well when it came to tourism and hospitality because it’s built on that. So they opened up a lot quicker than other places. So I was blessed to be able to start shooting again, pretty much summer 2020. So I was shut down for about four months not being able to do anything. I actually had to email the governor just to see if I could go downtown to take photos of an engagement session and get a letter saying like I can be out. But for me, I feel like I was blessed in the fact that I started Tik Tok account just started, one didn’t start posting on it, but started one in December 2019. I had just gotten back from United in Arizona, which is a conference for creators and photographers. And I just felt this energy of I want to do something different and I want to do something new. I felt like I was in this mundane monotony of doing the same thing that everybody else. And I remember walking up to my web designer at the time, he was creating a website for me, Davy Jones from DB and Krista and telling him like, I want to do a video. I don’t know how to do video is not gonna be like videograph y or anything like that. But I want to incorporate video into my website. And so when we got home, I that that December decided to start a tick tock account and just kind of watched it for two months and was like, What is this this is so and this is 2019 Okay, it was all like kids dancing. There were some larger accounts, but I could see the potential there. Early on, I was very blessed to feel like I could feel that potential. And I’m like, I’m gonna start posting stuff or photographers and for potential clients on there. And I started posting the end of February. Within three weeks, I had 10,000 followers. Within two months, I had 25,000 followers, and this is when we are at home was shut down, like can’t do anything else. So I’m like, I’m just gonna make tic TOCs. And so I just started banging tic TOCs out and grew my account. And that’s kind of where it all started. But then I started getting clients biting me through their wedding clients reaching out in the first line of their other inquiry forms like you will believe So I found you on Tik Tok. And I was like, Oh my gosh, what is going on?

Bernel
Oh my goodness. Yes, you are definitely a trailblazer because I don’t think I had heard of Tik Tok in 2019. And that teaches a lesson like I’m just listening to your story. And do you think it teaches a lesson that we should always look for ways to expand our market, and even look for ways that other business owners aren’t necessarily doing? Because I don’t think there was a lot of photographers on Tik Tok in 2019, like showing wedding photography,

Unknown Speaker
none at all. It was just me alone summit 37 years old.

Bernel
Let’s go live in proof that timing, timing and consistency go a long way. Because you weren’t learning the platform. Then in 2020. When everybody was seeing it for the first time, you had already kind of learned what works. What does well, you already kind of had this like, almost upper hand on everybody else when we found it sitting in our houses because now you know, we’re stuck. We’re stuck and we’re bored and people are saying like, Oh, there’s these new dance crazes on Tik Tok and you are already using it to generate revenue. Yep, exactly. How do you How does your business now serve creatives and photographers with video like how do you implement that? What services do you offer to help other creatives with this?

Natasha Coyle
Yeah, so to kind of like go back just a little bit in August of 2020 Instagram reels was released again, Instagram ripping off another platform, taking Tik Tok and putting it on Instagram. And at the time, I was a little resistance resistant to Instagram real just because I am a little more Saucier on Tik Tok and kind of I had kept them separate and a lot of ways I liked Tik Tok. I like the freedom that it was giving me creatively but my Instagram account in 2020 was still 2020. So Instagram, it was very curated, it was a lot more professional. So when Instagram reels came out, I knew that they were really seen because of following people like Gary Vee and other you know, kind of social media gurus. And I said, I’m so start posting them. And so I started posting my reels. And that exploded my Instagram. And from that specifically, I started having creatives reach out to me and say, Natasha, what are you doing? Like, I see that you’re doing tick tock, I’m not for the Tick Tock trade right now. Now, a lot of people are but at that time, early, you know, mid 2020, late 2020, people were still not about tick tock but Instagram reels they were gonna have to do it. It was a new tool. It’s Instagrams playground, we have to utilize, you know, their equipment. So they started asking me in Brahm that I decided to join hope Taylor and who I know, you know, has a mastermind and a 2020 eyesight to join her mastermind. And I said to her because she was local to Charleston, and I knew her personally and also professionally, and I’m like, Listen, if you tell me that I’m not ready for this. I love you, man. Because I would rather you told me that I’m not ready for this. Because I didn’t have an email list. I had never done education. I never want it to be an educator in our field that was just not on my radar. And she’s like, you have people asking you for something you should lean into this. And so I was so thankful that she told me that because I joined her mastermind this summer 2020. And from there, I started building my email list, start thinking about how I can help other creatives and business owners and started kind of mapping out my first course and released it in February 2021.

Bernel
Wow. That is incredible. Less than two years from the time that you started on Tik Tok. Oh, that is incredible. I have chills over here, because I’m just like playing back in my mind where I was in 2021. And it was not trying to mark making Bernel Everybody was baking and baking and really trying to figure out what in the world was happening to my life. I am a very type A personality, which is a strength and a weakness. All at the same time. I am very methodical of like, this is what I’m doing. This is what’s happening next. And the pandemic really shook me to my core in that because we didn’t know what was happening. And I was not looking back. I was not in marketing mode. I was in survival mode. Because there was an influx of businesses that needed websites. There were an influx of brick and mortar companies that had never had websites. And now people couldn’t come in person. So my inquiries, like skyrocketed at the same time that I felt like my life is spiraling out of control. No, I was baking for sanity. I was not on Tik Tok. It’s funny um, but yes, I love that you turned honestly what was a crisis into like a creative breakthrough? Yeah, so it happened that way. I love it was accident. That’s why we call it the messy middle Literally, that’s why I love to talk about the messy middle of entrepreneurship, because it’s usually in the middle of that, like in the middle of the chaos in the middle of like the mess on the verge of the breakdown. That’s where the magic happens. That’s true is true,

Natasha Coyle
because I was losing weddings like crazy. Well, not losing, they were shifting or changing or going to, like elopements. And so having this opportunity to start education and to add to my revenue, and in that bottom line was very beneficial to my business and making sure that I could survive that climate that we went through in 2020.

Bernel
Yes. Oh, good. All right. So let’s talk about this course that you have it, what is the name of your course.

Natasha Coyle
So I have a couple. So everything that I have right now is either focused on photographers or marketing for creative businesses, I have a membership is called Keeping it real, which is where I show up in your inbox on Mondays and give you the sounds to utilize kind of do the footwork for you, and ideas on how to utilize those sounds, so that you’re not kind of doing that research, and I find the sounds that are trending, and ones that are super beneficial to you, because I’m, I love a good trend, don’t get me wrong, but I want it to be impactful for my business and for my audience. And I’m not just going to do a dancing trend, just because, um, so I find styles that are impactful for creative business owners and for photographers to utilize and I give them those on Monday, and they can use those throughout the week. I also have a boot camp called Real boot camp. And that is where I if you literally know nothing about creating reels work are kind of at the beginning of still like trying to figure out your rhythm when it comes to reels and or tick tock, but that course is really going to break it down for you and help you get started. And then I also have resources for photographers, email templates, posing guides, and you know, just a little bit of everything over there my shop.

Bernel
Oh my goodness, yes. Well, that will be linked in the show notes. So if right below this episode, guys, you will be able to click on that link. I think that is Natasha Cole photography.com backslash for photographers, correct? That’s correct. Perfect. Um, yes, I am. So so excited to see how you continue to use video in your business. I started following you prior to meeting you in Austin, because I love to see you the speakers are gonna be a thing. And I started following you. And then I was like, whoa, okay, like I’m loving these videos, I had to start following on tick tock, one of the things I’ve noticed that you started doing is creating your own sounds. And you’ve had a couple that have really taken off.

Natasha Coyle
Yeah, I have friends and messages sending me text messages. Like I just heard you on my explorer patiently. I am so sorry. I am so sorry that you’re hearing my voice everywhere.

Bernel
No, it’s great. It is great. So tell me, if someone is trying to figure out how to create their own sound or thinking about creating their own sound, what is the process they should go through with them.

Natasha Coyle
So for me, the main thing that I want to do is when I’m creating sounds, I’m not thinking about a sound for myself, I’m thinking about sound that will be helpful for other people. So even though I’m a wedding photographer, I’m a full time wedding photographer, education, that’s just my side hustle. But when it comes to my full time job, I want to help create eight sounds that other photographers can utilize, to book more clients not necessarily to reach more photographers, you know, I’m trying to reach more photographers with my education, when it comes to the sounds, I want to make sure that I’m creating something that’s impactful for them. And for them to reach other people, especially in this economy. A lot of people I see in these Facebook groups I’m on like photography, where people are really struggling to sell reach people. And so my goal is to try and create sales that they can utilize easily. So they don’t feel paralyzed by this new marketing strategy to take them they’re already ready for you to reach the people that you need to use have to utilize and especially if I post them and utilize them early on, if they take off then yours is going to take off, which is really exciting. I’ve seen a lot of people get you know, three 400,000 views from a sound that specific for photographers, which is incredible.

Bernel
That is awesome. So that also means you know your niche, like you really understand your niche, you understand what they need, and that’s so important. So if you’re listening to this, and you’re not a photographer, because I know we speak a lot to photographers on this podcast, you know they have a special place in my heart isn’t show it web designer. But if you are a business owner who’s not a photographer, and you are thinking about creating sounds, maybe make a list of different topics in your niche that people need to share about and then kind of using that as a springboard of like, Can this helps somebody else to gain exposure? I think thinking about what can help other people versus what we like to hear.

Natasha Coyle
really go a long way. Yeah, and it solved their problems. saw that the people that are looking for like say that you know you do website design say that somebody needs a website, solve the problem that people that are looking for a website designer have through that sound, and create this out and share it with your friends, you know, the community over competition, they still is really interesting. 2023 Share it, like I share openly with other photographers, all the resources that I utilize and all the things that have helped me to help them grow. And I think that having that mindset that community mindset is very important when thinking about how you can create something for somebody else,

Bernel
for sure. Oh my goodness, yes, I love this so many gyms. Okay, so we have reached my favorite part of the show. Any guests, I asked them about actionable steps that people can take. So go ahead, grab your turtles, grab your pins, because Natasha is getting ready to give you three tips. Wow. And she actually provided three tips for mindset and then three tips for action to help you be successful with showing up online. So I’m gonna let you take it away with

Natasha Coyle
over achieve with your type A personality really over achieved up it just made my heart. So yeah, I wanted to give some mindset tips, but also some actionable because I do think that if you don’t have the correct mindset going into it, the actual steps are never going to help you because you’re not going to do it. So when it comes to tick tock or rails or anything new to like, for that matter. Don’t be afraid to show up. Don’t be afraid to be yourself to let people get to know you, you’re never too much or too little or too late, like you’re just perfect the way that you are. So make sure to show up and make sure to go against that grain. For me the reason nothing special about me the reason that I saw success in 2020 2021 with stepping into the education world of photography is because I went against a great I did things differently, I didn’t just come out with another shooting course or another behind the scenes course I did something that was a little different. And that kind of set me apart from everybody else, which I think is really important. And I want you to brace yourself brace you’re not meant to come out of the gate and be a perfectionist, whether you’re trying something new, and I know type A personalities.

Bernel
That’s so hard. I’m sitting over here like taking a deep breath, like be a perfectionist from day

Natasha Coyle
one. And it’s hard, I’m not gonna sit here and say it’s not hard and you have to be open, you’re gonna get criticism, because especially if you go viral, and I know that it can be hard, and I can give tips another day about how to deal with all that kind of stuff. But I mean, I had a sound go viral that Lizzo used in 2020 that

Bernel
you really buried the lead there.

Natasha Coyle
Right. So I mean, like, but like sometimes going viral, it wasn’t even a sound that I wanted to go viral more. So it was like this is insane. So you have to be able to give yourself grace and be open to the criticism that’s gonna follow. If something goes viral, it doesn’t necessarily mean it’s gonna bring you in a ton of clients, but the exposure is there, which is really you know, it can be impactful for your business. So just grip yourself. When it comes to actual stats and things that I want to tell you is one to post the video. If you let it sit in your drafts on tick tock or reels, you’re gonna go back and re watch it, you’re gonna pick it apart, and you’re never going to post it. I’ve been there I do it all the time, you should see how many drafts I have my tic tock so I appreciate to myself with this one, post it and let it go. It’s just a video. Hopefully you learn something from it, learn what worked or what didn’t work, and then go back and regroup and create something different. Make sure to watch reels and tick tock, there’s a lot of people that come here like I don’t even really watch them, I see them but I don’t stop and watch them. And I’m like you have to watch this. This is market research. Finding what is stopping you in your tracks. And what’s working for you as a viewer is going to help you decide what to utilize to help other people view your videos. So you do have to watch them. And I want you to share them to multiple platforms, you want to simplify that marketing strategy. And it take those videos, share your reel to your tick tock tick tock to your reel and share them to YouTube shorts. And if you learn anything else from this, go to YouTube shorts and start sharing them to YouTube shorts because they’re blowing up over there.

Natasha Coyle
I love that last tip. And I feel super proud. I have to share a win guys. Because Lastly, and I did not know Natasha was gonna say this. But last night, I shared my very first real two YouTube shorts. And I was so scared when I did it because I was just like, I don’t even know if I’m doing this right. I don’t understand how YouTube shorts work yet. But I sent it over there. And he did it got pretty good exposure. And somebody told me they saw it actually in an inquiry that I got like they were like, oh yeah, we saw you on YouTube, talking about showing website templates. And that’s why we reached out and I was like, oh my goodness, this works. So I am here to tell you what Natasha just told you. It works. It works, even if you don’t have a huge platform yet, like so just right repurpose that content for shorter per site. And, and the thing with YouTube and I think that’s where a lot of the resistance came in with Tik Tok and reels is it’s more of a short game, whereas YouTube is a long term game. Having the ability to take your reels in your tiktoks and add them over there is now you’re reaching your audience that is engaged with you that is looking for you every day. And then you’re taking it and finding that cold audience on YouTube who is searching for you because there’s a search engine, right behind Google is, you know, YouTube. So having those over there and figuring out like the right keywords unless I’m still fumbling my way through it. But I do think there’s going to be a lot of impactful growth happening because of YouTube shores. And I think that if you get on it now, you could be like me when I first got on Tik Tok, and get into something early on. Yes, I’m trying to channel my Natasha energy. I love that question. This is a little bit off topic, but still on topic. Did you see Instagrams announcement about paying to have a verified badge? I did. Thoughts on that.

Natasha Coyle
I mean, I don’t have a ton. I never for me, I’ve never like sought out thinking that I would be verified in any way on Tik Tok or on real or on Instagram. I think that it kind of waters it down the same way, when everybody got the swipe up. So I got the swipe up, it was actually funny. I was filming my first course with Josh, who films for hope, as well. But he filmed my first course for me. And we were filming the last segment and I hit 10,000 As we were filming this. And so it was very exciting. Because in 2020, hitting 10,000 meant that I could have the swipe up. And then like six months later, everybody helped swipe up, but it didn’t matter. But I think I mean, it does matter. Obviously, it gives everybody the opportunity to you know, create,

Bernel
but it was nice to earn it for that.

Natasha Coyle
But when it comes to the Verify badges, I think that it waters it down. If you can pay for it, then, you know, I doubt it will hold the same amount of clout, I guess that now.

Bernel
I completely agree. Yeah, I saw that recently. And I was like, I don’t know how I feel about this. I think that it used to be when somebody had a verified badge like I it held a level of the information they put out is true. And I mean, maybe even that wasn’t true. But that’s what that symbol meant. To me. It was like, okay, like this has been vetted. What they’re saying has been validated, basically. And so now that I know that you can purchase it, I’m like, Well, I don’t Yeah, I don’t know if that’s gonna carry the same weight. And I think that in turn, it’s going to push a lot of people to YouTube, because YouTube isn’t in YouTube is really having this like Community Center leadership versus like influencer centered leadership. And so I think that YouTube shorts may be, they may be the next tick tock, if you guys are already here first, folks. Thank you, maybe the next actor

Natasha Coyle
you never know. And it’s so easy to just download your tic TOCs. In your reels that you’ve already posted. You don’t have to create new content, just download the ones you’ve been posting for the last two years and put them on to YouTube, schedule them out and have them go out and see what happens. My I had one that went viral on Tik Tok and on reels and this is this is one of those ones. That’s like creating something that doesn’t necessarily speak directly to my ideal client. But if they find it funny, they probably are my ideal client, but I fell off a bridge during a wedding. And my husband actually videoed it and it went viral and Tik Tok it on reels. And I put that one over on YouTube. And it is I mean, every day going up and up and up over there as well. So this, but then also known as The girl who fell off the bridge, even though it’s not necessarily something that really brought me in clients, it was something that kind of solidified my name for a lot of people,

Bernel
for sure, for sure. And your ideal client would find that funny. So, you know, sometimes we have to speak to who the ideal client is as a person and not just as a business owner.

Natasha Coyle
Exactly. If you do not want to clumsy photographer, I am not your girl

Bernel
or photographer who would do anything to get the shot because that’s what I saw in that I

Bernel
was like, well, she really does anything to get the shot and the shot was incredible. So and then I went to the reception.

Natasha Coyle
Close I was like I’m good.

Bernel
All in a day’s work. Oh my goodness. Well, Natasha, thank you so much for being here today and giving us some more insight into really utilizing this short form video content to grow our businesses. Where can listeners find you? Where can they find you if they want to work with you?

Natasha Coyle
Absolutely. So you can find me on Instagram at and Tasha coil photography, same thing on Tik Tok at Natasha quilts. tog Rafi on the My website is Natasha quill photography.com. And I think that you’re going to be adding in my shop as well, to the show notes, so yeah.

Bernel
Awesome. All right, Natasha. Well, thank you so much.

Natasha Coyle
Thank you. Bernel This is so much fun.

Bernel
Wow, that went by really fast. As always, thank you so much for showing up in my little corner of the internet. I would love to hear your thoughts on the show. So please, please subscribe, leave a review and share what you learned with friends. Some of the best things in life are freebies, so don’t forget to head over to Brandon by bernel.com to check out our free branding goodies. This show notes and more educational resources.