Does the idea of networking intimidate you? In this episode, I sit down with my good friend Jonathan Davis to talk about using your network to grow your career through genuine relationships. 

The Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs.

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Grow Your Network Through Hospitality

After decades in the events industry, it’s no wonder that hospitality is one of Jonathan’s core values. In order to grow your network, it’s important to be generous towards those you’re serving and working with. Don’t be afraid to collaborate with other creators and entrepreneurs. Oftentimes, the hospitality and generosity that you extend will come back around to you. 

Take Advantage of Online Educational Resources

When Jonathan got started in the event industry when he was 16 years old, the only way to network with people was in person. Now, thanks to social media and the internet, you can educate yourself and network with others online. Plus, you can learn behind-the-scenes tips from entrepreneurs you aspire to be like by following them on social media. Using educational tools, like Instagram, online courses, and masterminds is a great way to grow your network, connect with people on a similar journey as you, and learn from the people ahead of you.

Don’t be afraid to reach out to someone you admire via a direct message on Instagram. You never know when it can lead to a meaningful professional relationship!

Be Transparent with Your Clients

When planning an event, Jonathan likes to give his clients detailed line item receipts so that they understand exactly how their money is being used. This level of transparency with your clients builds your reputation as an honest and professional service provider. Happy clients help to grow your network, so never underestimate the power of clear client communication.

3 Actionable Steps with Jonathan Davis

1. Know who you are trying to reach. What is your ideal client like? What do they need, and how can you fulfill their needs? Understanding your target customer base will inform your marketing plan, so never overlook this process.
2. Hire people to help you in your business. As an entrepreneur, you may be used to doing everything on your own, but it’s important to delegate out the tasks you don’t like or don’t do well. Outsourcing tasks helps you focus on what you’re good at, which will take your business to the next level.
3. Focus on your most profitable products. It’s important to find the overlap between projects that give you the most personal satisfaction and the ones that bring in the most profit.

Get to Know Jonathan

Jonathan Davis has been in the event design industry for 16 years! He’s been featured in People Magazine, Essences and The Knot, and he’s created events for Oprah, Maya Angelo Prince and Lebron James. Having started out very young, he knows the importance of believing in your worth. That’s what we’re talking about today on Branded by Bernel. Thanks for tuning in!

Jonathan gathers inspiration from art, fashion, architecture and world travel. His high-end event design company CLUX, which operates in Charlotte, offers florals, events design and rentals, home staging and brand activations.

Connect with Jonathan

website: cluxinc.com

email: hybridfloral@yahoo.com

Instagram: @cluxjonathan

Connect with Bernel

brandedbybernel.com

instagram.com/brandedbybernel

Review the Transcript:

Bernel
Hey, hun. Welcome to the Branded by Bernel podcast. I’m your host Bernel. You may know me as the branding and web designer who obsesses over the details. So you don’t have to, we all desire to be great at what we do. Although once we get there, no one seems to talk about the messy middle. This motivated me to set the table and invite industry peers over to share stories about living and working in the creative world. So grab the OJ and champagne, pull up a chair, join the creative community and be prepared to build a brand you fall in love with.

Bernel
This is the Branded by Bernel podcast. Hi, so today we are here with Jonathan Davis. Many of you know him as a leading floral designer in Charlotte, North Carolina. And I’m so glad to have you on the show this morning, Jonathan!

Jonathan Davis
it’s good to be here. It’s always a great day to have brunch.

Bernel
Yes, definitely. We’re always on French behavior. So for those listening at home, we go very far back. Um, Jonathan’s work has always inspired my designs, and just a lot of the newer designers coming into the market. So I am so glad for what he has to share with you guys. So for the people who have not heard of Jonathan Davis, tell us what you do and what services you offer to the wedding and creative industry.

Jonathan Davis
Well, I am a production designer, I work for a company called see Lux. And there we do everything from luxury rentals. Over the top floral displays, we also do full event design where we try to create an experience based off of what you want your guests to feel. And that’s always my question is what do you want your guests to feel? But we also work with corporations to do brand activations to really keep them in the public consciousness as well.

Bernel
Wow. So that’s a lot of different services. Is it? Is it How long have you been doing this?

Jonathan Davis
Well, I’ve been the industry for about 16 years, in different capacities. But really focusing on design has always been my passion and my love. And so being very, very young in the industry, I figured out that, hey, I can monetize this and make it make a living off of it. But I’ve just always enjoyed crafting design and just creating experiences for people to enjoy just for that temporary moment.

Bernel
Yes, experience building is such a fundamental part. I felt like any service based business, I’m just really making people feel like their dreams are coming true. I love that. So you mentioned that you started out pretty young 16 years is a long time to be doing the same thing. So how have you seen the industry evolve? And how do you feel like sharing your journey can really impact new designers

Jonathan Davis
got it? Well, I actually got started really, really young. My parents used to host a lot of parties. And so I cut my teeth on planning parties for them and like creating things. So party has always been in my blood like, but I think the thing like noticing through the industry is almost specification. Like when I first got started in the industry, I worked for companies where we did everything in house because there weren’t individual unique service providers to provide unique services. Like we had to do lighting drapery, as well as florals and set creation all of those things, which made me a stronger designer, because I know all the tools that I’m working with. But um, as the years have gone by, the industry has grown. So there’s more specification, there’s more vendors to handle specific items, which honestly makes for a better end product for the client. Because there are people whose sole job is just to work with textiles and fabric. And so they have time to research that and go more in depth to it. And so it has created a a unique blend, which gives me more creative partners to work with, like, well, I pride myself on having creative ideas. I also play well with others, I love working with other people getting their input getting their feet, and you feed off of that and build a community. And so over the last 16 years, that’s really been my goal is just to to work well with the community stay educated on what’s out there and what’s available, using others as a source of inspiration as well and collaboration, which fosters a community of community versus competition, because there’s more than a business out there for anyone. And if I believe that everyone has a unique voice, and if they stick to that unique voice, there will always be an audience

Bernel
for it. Yes, yes. Yes, you meet once you are speaking my language over here. I love collaboration and community. And I do feel like those are the things is not only going to help you learn, but they’re going to propel you forward and then put you in a position to give back. So that is excellent. I remember when I was first starting out, I actually offered stationery. So I did not start with branding and web design for you guys who did not know that. And one of the first people that I reached out to was Jonathan, and I told him like I have this idea. I don’t see a lot of stationery vendors. And that was a specific thing that like I did not see other people that was a lane that I saw that there was an opening. And so I reached out to him and I’ll never forget I was super nervous because John has been doing this for very long. Yet, like, the events are spectacular, just hold full production. So I’m sitting here, you know, with some scrapbook paper, like how do I get from point A to point B, and so I called him. And one of the things that he mentioned that always has stood out to me in my business was reach out to others, let people know who you are, let them know that you’re learning, and then ask them, you know, if there’s any feedback that they can give you, and that was so pivotal, Pivotal bull in my business, I started with actually Instagramming people. Um, so after our conversation, I don’t even know if you know, this, um, I made a list of all of the stationery vendors, floral artists, wedding planners, just anybody who I thought would be in the path of my ideal client. And I Instagrammed them all. And I was just like, hey, send a direct message. Hey, I’m new. I want to learn, is there anything any feedback you can give me? Is there anything that your clients are looking for that you’re having a hard time finding. And so that was a really key component in starting my own business. So I always appreciated that. I remember asking you one of the best resources that you learned from and you told me people in relationships, yeah, and that really hit home.

Jonathan Davis
The funny thing is, is before Instagram and all this, it made it so easy to direct messages people, like you’d have to get out and build these relationships. And so in my era, but you would call people you would intern with them, you would just meet with them and talk with them. Networking has always been like, my big thing, like, my network is my value. Because those people who put you in the path of jobs, like it’s always great to get a phone call from someone you met casually, maybe at a networking event, and like, Hey, I thought of this event, because it’ll be perfect for you. And then it works out. And that’s how you build those relationships. That’s not anybody, there isn’t a magic bullet of how to get success in indie industry. It all comes from hard work. And being prepared for the opportunities that come your way. Like there are times when you can craft opportunities. And other times you just have to prepare waiting for those opportunities to happen. And so I think the preparation part is what some people don’t see, they just see Oh, it’s just big and fabulous. But there’s a lot of work that goes behind it. There’s a lot of research, there’s a lot of technical things that go into making opportunities work for you. And I think with any business, like you have to get to know your craft, and before you can put it in front of people. And there are things you’re going to learn along the way for sure. But I really am a strong believer in preparing yourself, like from a very young age. I mean, like 1314, I was reading articles, reading books, like watching before YouTube was available, I was watching anything that was available to teach me about flowers and event production and all these things like I’ll never forget being 13 and I read an article about the day in the life of Preston Bailey, I’ll never forget this article. And I remember reading that article. And it went from his five o’clock in the morning to flower market till the end of the day. And I read the article I said, that’s exactly what I wanted to do. And remember tele cancer, this is what I want to do. And so from that point on, I really started like researching, looking up things and trying to figure out everything I could about what an event designer production designer did.

Bernel
Oh, that’s amazing. So yeah, so just really learning from those in the industry who were already there. And then I think it’s amazing that you did not hesitate to go for your dream that early in life,

Jonathan Davis
that comes from a true support system as well, like my parents were like, anything you want to do, you can do, just make sure you do it well. And I think the emphasis on doing it well has been the voice in the back of my head for so long. Just making sure that like whatever you do, do it correctly, do your research. But also, I think it also comes from a sense of service. Because hospitality was a big thing that was preached in my house as well. It’s like, be hospitable, and be generous towards others. And I think that is what makes also good business practices is a sense of hospitality, caring for those who you’re serving, but also a sense of generous pneus. Like, I feel like if you’re generous to others, that generosity comes back around. Maybe you collaborate with someone that isn’t your typical market, but you’ll be amazed at how that collaboration can come back and benefits you in the future. So I think that’s my two guiding principles is a sense of hospitality, caring for others, and a sense of generosity.

Bernel
And those are things that you can’t, you can’t buy that, you know, like those are authentic core values. So okay, we have the beginning of the story. You’re 13 you’re getting started. You’re heavily influenced by your surroundings, and by the people that’s already in the industry. You have this support system. All of this is wonderful, but I know as a business owner that nothing is all rainbows and lollipops. So what was your biggest challenge you had when you were starting out? And then how did you work through that? How did you overcome it?

Jonathan Davis
I think one of the things was my age being As young as I was, when I started the industry, I was truly 19 years old. So when you have clients and you’re telling them, hey, you know, it’s going to cost X amount of dollars, I was like, Who is this kid. So it was interesting to have to get in confidence with my clients. But I think the thing that helped me out was, is that I was able to show them that I wasn’t just this kid that was flying by the seat of my pants. And my goal was always to show them like, Hey, this is where this comes from, like, I believe in being very transparent with clients. So I want you to know exactly where your money is going. And that came from being young and having to explain where every penny was knowing. And so even though it leads into business now, like, I believe in transparency, I want you to see where every, I don’t care if it’s $100,000, or $2,000, I want you to see where every penny is going. So you understand. And I think that level of transparency builds confidence in clients. And now I have some clients who come in, they never ask a price, they never ask a question. And they don’t care where their money is going, but I care where their money is going. So I’m still very transparent with them as well, because I just believe that that’s what will benefit. But also, now we have more resources to really educate ourselves. You see the Instagram videos, where you can see the behind the scenes videos of how people are producing these amazing events, and you can reach out to them much easier than it was before, which is truly beneficial. Because now you have a more insider look into any industry you want to get into. We have things like podcasts and things that just weren’t available. I mean, Google was still new, when I was getting started. So to be able to go through all these channels. Now there’s really no excuse for not educating yourself. And really like building the knowledge you need to be successful.

Bernel
So many gyms in that. Like, honestly, we could have several podcasts spin offs based off of the gyms that you just dropped. But one of the things that really stood out to me was the transparency aspect with your clients. So you speak during these, you know, really large budget events? How do you convince them of the value? Or how do you educate them on the value that you’re going to provide? Did people just automatically come to you with $100,000? Or, you know, how did you let them know, what was a realistic budget?

Jonathan Davis
I think, honestly, education is the key and education in both ways. So one thing is I try to educate myself on the client finding out what is your objective? Like, do you want to be over the top? Or do you want something more sedate, but also thinking about educating them as well, because a lot of oftentimes, we deal with a lot of weddings. And that’s truly the biggest party most people have ever thrown their life. So they don’t really come in with expectations of budget of what they think they want to spend, what things should cost, but really educating them, like I give them line by line items, just saying, Hey, this is how much this cost. This is how much this cost, like that little napkin treatment that you thought was going to be an inexpensive, when you multiply it times three 300 guess is a little bit more expensive than you thought. And so I think being considered about like educating them, hey, this is what it really cost. And if a client ever comes back to me and says, Why is it cost X amount, I always can break it down to him like this is the materials it’s going to take this is the amount of labor that’s going to take this is all that’s involved in creating your dream. But I think the education process of getting the information from the client as well, knowing what’s important to them. Because no matter whether that’s a large budget wedding or small budget wedding, there’s a definite budget somewhere in this thing. And so really getting to know what their priorities are and making those a priority for them. Within the proposal and design process really will help them along the way, making sure they’re getting exactly what they want. Because there’s nothing like spending money on bathrooms and the bracket care less about what the bathrooms look like. So it’s more important about educating both ways, getting to know the client and letting the client know your process. And so they respect it. Sometimes people don’t understand why flowers cost so much. So when I explained to them, there’s someone there who babysits those roses for an entire week to make sure they are at their peak when you walk down the aisle. Well, they may not realize that they think about the roses they get from the grocery store, they pick them up, they cut them, put them in a vase and walk out the room. Well, that’s not the case for me. So yeah, education is key.

Bernel
So if you are starting a business and you’re listening at home, or even if you’re in your business, just jot down a few quick ways that you can educate your clients going into 2021. I know a lot of us are restructuring our packages. A lot of people are offering new services. A lot of people are kind of having to pivot the services that they offered before because no doubt COVID has changed the face of the wedding industry. So that was some excellent information. I hope you guys are writing this down. But this leads to my next question. As a web designer. I work with a ton of wedding planners, a ton of event industry professionals, and the question I get all the time is how do I know how to charge my work like how much should I be charging How much should the prices on my website say and I on a So I don’t know the answer to that, because I am not an event designer. And so how, what would your suggestion be when someone is pricing for their services?

Jonathan Davis
Well, the one thing I will always say is know what your billable hour is. Lawyers have billable hours, lots people have billable hours. But as designers, sometimes we think, Oh, it’s our time isn’t our most precious resource, but it is when we realize that people are paying us not for the product that we produce so much as the amount of imagination that it takes that imagination takes time to nurture and to take care of. And so you have to pay yourself for that. So first of all, knowing what your personal billable hours are, how much are you charging for your time, because a lot of us are artists, we do what we love, it takes a lot of hours of our time. And we think it’s just time, we always think about the physical materials and what it takes to produce it. But our time is our most precious resource. We can get more flowers all day, but we can’t get more hours of the day. And so knowing first of all, what your billable hour for yourself is, but also having a very accurate handle on what it costs to produce your product. Whatever your project is, be it stationery, be a wedding planning, be it flowers, anything, what are your actual physical costs, and that’s, that doesn’t just stop with the materials produced the job. You also think about things like your website and website maintenance. If you have a marketing person that has to get paid for out of every job, your rent, your overhead, your lights, your vehicle, your insurances, all those things take into account. So sometimes people get excited when they see big numbers on paper, when you break it down to Okay, well, all of this has to be paid out of this job, then it’s not necessarily as profitable as you think it is. And so they may come some reevaluation. It’s hard. I think every business every year has to reevaluate, okay, what is financially working for them? But also ask yourself, what about your business? Do you no longer have to do? So I think COVID has really shown a lot of businesses like there are certain aspects of their business that necessarily aren’t necessarily profitable for them. And so get rid of them like can will your business survive? You get rid of this part? If it’s costing you money and not making you money? Can your business survive without you having this portion of your business? And that way, you’re streamlining, you’re making everything. So you’re focusing all of your attention on what’s actually making you money. So therefore, you’re getting a better return on the value of your time.

Bernel
Yes, oh, my goodness, that is amazing. And I know that a lot of people are stuck in that place. I mean, I was stuck in that place for a very long time, offering various services. And honestly, having one service that’s draining all the resources and not bringing in any profit, even if on paper, it looks to be the services bringing in the most revenue, revenue and profit are two completely different things. Yeah. And, you know, coming to that realization, and realizing like, what is making money and what is breaking the bank, that is, yes, the struggle of entrepreneurship in a nutshell.

Jonathan Davis
And being an artist, entrepreneur is even harder, because we get great ideas. And honestly, sometimes we’ll be willing to give them away just to see those ideas come to realization. But that doesn’t keep you in a mode where you can sustain that. And I think the thing too, is like instead of pricing your product to subsist, just to get by, you have to price for growth. Because also, instead of pricing for where you are now think about where you want to be in the future, like, do you need to be in a physical space? Do you need to buy vehicles? Do you need to add more staff to this? Well, your pricing today will determine what your future will be. And so therefore, understanding that as your pricing now is very, very important. So price for growth is the one thing I would really say,

Bernel
Yes, price for growth to sustainability. I love that. Because you can give away all the free services, all the free products you want just to build your portfolio. But at the end of the day, if you can’t pay your bills, your business won’t be here next year. It’s a business and not a hobby. That yeah, that’s what we have to keep in mind. So we’ve talked a little bit about COVID 2020 was a wild year. But what was the biggest surprise that you found, from this whole experience this whole pandemic life? Well,

Jonathan Davis
I think the interesting thing is, is for the last 16 years, I’ve worked between 50 and 60 hours a week, and when COVID hit everything shut down, and it forced you to like take a look and take stock and like really like value things. And so I learned a new sense of value for time like Since COVID started like when the first few weeks of COVID I do everybody did I sell myself and just enjoyed my downtime because it was a great break. And then I started looking for inspiration and things like I mean I did everything from my homemade pasta to a cupcake with my son every Friday to running four miles a day like all these things just started but then it circled back down to Who business wise. And for me, it was a matter of really appreciating that my artistry is a muscle. And not only do you exercise that muscle every time you’re creative, which also have to feed that muscle. And so through this whole COVID thing, I’ve learned to value inspiration more. Because throughout my life, I’ve traveled around the world, and been inspired by so many things. But working, working working, you kind of lose sight of the need to constantly feed that inspiration. So now even though I can’t physically travel, if I want to, I’ve done reading and research and really building my creative muscle and so like, I think after COVID That’s one thing that I’m truly going to value the building more time in my schedule, to feed my inspiration so that I can continue to be a better artists for myself, but also for my clients.

Bernel
So you made the best of a kinda weird situation, definitely losing hours, a lot of people took this time to stress out. And that was the easy option, definitely. But looking at the inspiration around you, and then comparing artistry to a muscle, that’s a good one. Like I definitely will be writing that one down in my own personal notes. One of the things you mentioned was travel was a huge inspiration for you in the past. I think that that is so underrated in our industry, people look for inspiration in other people. And a lot of times that can lead to comparison, discouragement, copying, sometimes, but really using travel as an inspiration. I think that was being and I’ve actually never heard that when can you tell us what has been your favorite place that you’ve traveled? Um, for me,

Jonathan Davis
Europe has always had a soft spot in my heart. France was one of my favorite trips, I go into the places like the Palace of Versailles and just understanding scale and level of detail. I mean, like walking down the street to parents, and you look at like doorbells. And they’re just like, these are Nate pieces of artwork, did you think like, who ever sees that besides the delivery person, but the fact that somebody thought it was important enough to put details into, like furniture and things like that. And also, I think one of my favorite trips as well was going to Barcelona like seeing like all the Gaudi inspired architecture, all the waves, the sense of color. And for me, one of the things that really stands out for me in work is a sense of proportion. And going to places like that and standing in awe of these gigantic buildings and how they make you have a whole emotional response just by being there, because the sheer scale of it is amazing to me. And that’s something I want to bring to my clients is a sense of scale, a sense of drama, and also walking into different buildings and their use of lighting is amazing to me, one interior designer, many years ago said you take a person into a dark room, and then you expose them to a very light room right after that. And it makes the room even brighter. And so by a sense of perception, so of guests are at a cocktail hour, making it very dark and romantic, but then taking into the very white space for the reception makes the impact even greater. So things like that are very, very inspiration to me. But also I get a lot of inspiration from fashion. I watched a lot of like the haute couture fashion shows, looking at the set design, but also the stories behind the different collections and how they’re able to take basic inspirations that all of us can experience. But how they continue to twist them and expand them and make them bigger and bigger. Until it’s something that feels unique to the brand of the house. It’s something that I really respond to. So that’s my goal. Like my clients are my biggest inspiration because it’s their stories that I’m telling. But I want to tell their stories in the least predictable way possible. Like you can tell me that oh, you know, we want to have a wedding that celebrates our Italian culture and our family. Well, that’s wonderful. But let’s make your guests feel like they’re on like como with orange trees and flowers hanging from the ceilings and lanterns. And maybe we do an ice sculpture looks like a gondola or something like that. Like all those things. Not the obvious way to take the inspiration but let’s translate it into something that feels authentic, but also feels memorable.

Bernel
Yes, emotion evoking design, sensory, stimulating design, taking them from light to dark. All of those things are, are so out of the box. And I love that so much and I know your clients love that we have seen firsthand how much your clients love you on the internet. So tell us because with this, with all of these ideas and all this inspiration, how do you continue to learn in order to stay on top of your industry? Are you still taking in information?

Jonathan Davis
Oh, most definitely. I mean, even during Coronavirus, I’ve taken lots of workshops and webinars and things like that, because you never stop learning because every day is new challenges but also being aware of the technology that’s available for any industry. Like every day new technology comes out to improve things for your industry. And so like learning like in your industry what is new and staying on the pulse of what’s new. Once again things like Instagram have make it easier but also doing the research looking for Is there a software that can make any part of your job take up less of your time, which means you get to focus on more of what you enjoy. But by all means, implement that software, but also taking the time to talk to others in your industry. Like I do pride myself on having great relationships with other designers from around the country, and being able to go to them and say, Hey, what have you discovered is new, what have you found is new and being willing to share my information as well. And all that we lift each other up, if anyone in your area of expertise is able to share something with you to lift you up, they’re lifting themselves up as well. And so that community, it makes it stronger. But it also makes it more effective. And so therefore, you’re establishing new industry standards. And so you, your clients are going to expect more from you. But you also be in a position better position to deliver it as well.

Bernel
Oh, my goodness, Jonathan, well, if anybody is at home planning an event, you know who to call, because now I want to throw a party, and we are in the middle of a pandemic 300 people and I want it to be Parisian inspired, and I want chandeliers everywhere. So thank you for that. This is my favorite part of the podcast, everybody listening at home, go grab your journal, you know what to do? Because we are about to do some quick gyms. What are three actionable steps, Jonathan, that a person can take to move forward and building their business?

Jonathan Davis
I think the first thing to do is really get to know who your client is, like, Who are you trying to reach? What What are they like? What are they looking for what need of theirs Can you fulfill, because you can’t you can’t reach out to a client if you don’t know who they are. So make sure you understand who they are, what’s important to them what their core values are, and go from there. When you’re building your marketing, planning everything like that market to those people, because that’s who you want, that’s who’s going to pay your bills. Secondly, I would say hire people who do things that you don’t do well, like, figure out what you do well in your business, and delegate everything else to somebody else. Because if you don’t do it well in your business, if that’s not your level of expertise, then you’re not going to succeed. So if accounting isn’t your thing, then by all means, hire somebody who’s really, really good at accounting, and you focus on the pretty things. Because if not, you will not be in business long enough to focus on the pretty thing.

Bernel
Yes, I tell people all the time I can do I believe truly, that I can do anything, but I cannot do everything. And understanding that and only doing what I’m good at, yeah, that that leads to a lot less stressful days. So I love that one. And then what is the third actionable step that a person can take,

Jonathan Davis
figure out what your most profitable products are, and truly focus on those. Don’t spend your time spinning wheels on things that aren’t going to make you money, focus on what your most profitable things are. And that way, you’ll be happier in your business. Like there’s nothing more difficult than struggling through a process of something that’s not making the money. But also think about the personal value and return you get on it. There’s some things that are going to be profitable, that aren’t going to give you personal satisfaction. And that’s the balance that you have to figure out. What is it going to give you the greatest return on your effort, but also the personally satisfactory for you. Like what’s going to bring you the most satisfaction in your business? What is your WHY for doing your business? And so therefore, when you focus on what’s your why, and what is profitable, and where those two things overlap, that’s what your business is, like, there are things that are very, very profitable, that you may hate. And they’re things that are very, very satisfactory, they don’t bring any money. But if you can figure out where those two things intersect, that’s the sweet spot. And that’s where you should focus your business. I

Bernel
love it. That is amazing. So you guys know what to do. Go out there and find what you’re good at and find a way to make it make money. Yes. Thank you so much for being on the podcast today, you provided so much value to our listeners, no matter what season of business they’re in. And whether they’re a designer or not in the wedding industry. I feel like a lot of these were practical tips on just really having that self awareness thing authentic to yourself, knowing your target client, being authentic to who they are and who you are. So these are just wonderful, wonderful tips. I really appreciate you being here. Where can people find you if they want to learn more about the designer? Well,

Jonathan Davis
I’m at sea Lux Inc. We’re actually we’re Charlotte based, and we’re based in Charlotte. So feel free to look me up there. But if you want to follow me on Instagram, then look up. See looks Jonathan Jalen at H A N. I tried to post there somewhere. I have to get better about that. But that’ll give you some ideas of the work I do. And you’ll see some of the behind the scenes as well.

Bernel
Wonderful. All right, Jonathan. Well, thank you so much for being here with us today.

Jonathan Davis
It was great being here. Yeah, have a great day.

Bernel
Wow, that went by really fast. As always, thank you so much for showing up in my little corner of the internet. I would love to hear your thoughts on the show. So please Please subscribe, leave a review and share what you learned with friends. Some of the best things in life are freebies. So don’t forget to head over to Brandedbybernel.com to check out our free branding goodies, the show notes and more educational resources.