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Is it Time For You To Rebrand?

Have you played around with the idea of rebranding your business? There is so much that goes into it, but do you actually need a rebrand? In today’s episode, we exploring the three signs that signify whether or not it’s time to rebrand, plus discuss actionable steps you can take moving forward.

The Branded by Bernel Podcast is brought to you by Bernel Westbrook, lead designer and founder of Branded by Bernel, a design studio dedicated to building strong brands and Showit websites for creative entrepreneurs.

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Rebranding should be rooted in intention, not impatience.”

Is it Time For You To Rebrand Your Business?

While it’s becoming more and more popular to rebrand, before you jump on the bandwagon, make sure you’re rebranding with intention and purpose. If you’re simply wanting to change branding to match current trends or try something new because you’re impatient, there isn’t intention behind those reasons. Your intention has to come from value in order to build a strong brand. Now, there are four pillars of a strong brand that need to be considered in this discussion about a rebrand: Values, Voice, Vision, and Visuals. Rebranding isn’t just about your visuals.

Rebranding with Intention

Let’s walk through a few intentional questions to ask yourself to help you know that it’s time for a rebrand:

  1. Have my core offerings changed?
  2. Am I attracting the wrong clients?
  3. Is my messaging confusing or unclear?

If you find yourself answering yes to any of these questions, then it might be time for a rebrand.

Creating a Cohesive Brand

Your complete brand should be something you’re proud of. It should be cohesive and easily communicate what it is that you do across all platforms while speaking to your ideal client. This includes your messaging and tone, your why in business, your social media, how your brand is perceived online, and even the visuals of your brand.

In whatever direction you take your branding or rebrand, make sure that you’re staying cohesive across all platforms.

Four Action Steps to Move Forward in Your Visual Rebrand

Now, if you think a visual rebrand is something you want to consider, here are four action steps you can take today to move in the right direction for your rebrand:

  1. Create a mood board filled with images, colors, fonts and textures that evoke the emotion you want your clients to feel.
  2. Take screenshots of your current website, social media pages, your business card designs, and any other parts of your brand.
  3. Lay all of those components out side by side on the table or on a digital spread.
  4. Start removing things that don’t match or fit.

The things that are left should connect to your ideal client, be cohesive, and speaks to your current services! If you’re ready to take a deeper dive into your brand visuals, I’ve created a Branding Guide just for you! From your brand’s prelaunch strategy to details about the four pillars of a strong brand to an ongoing action plan, this guide will help you build a profitable brand.

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