Build a brand & web design business that
from freelance to full service
Not the other way around
here's the thing....
An eye for design and hard work are NOT the only things you need to run a successful business.
Don't get me wrong that's an EXCELLENT start! But unfortunately the hardest working aren't always the highest paid. So how do you get paid for doing what you love and not get burnt out in the process of building a business. One word STRATEGY.
In this 6 week group program we will talk about building a seamless client process, where to find clients, magnetic marketing, pricing for profitability, diversifying your offerings.
Walk away confidently booking and building brands for your dream clients.
this is for you if...
You are overbooking and on the brink of burnout
You are tired of getting ghosted by clients
Your projects are taking wayyy to long to complete
Learn my framework of guiding clients from inquiry to completed invoice. And the best part- it's automated.
We'll work together to build realistic project turn-around times and make sure you don't get caught in the endless loop of revisions.
Learn how to manage projects with ease and diversify your income to reach your financial goals with more free time.
join now
Pretty With A Purpose
introducing
This program was designed to help you build a design business that stands out. More than just the pretty - you will learn strategy and systems that are as a dynamic as your style and skills.
Clarify Your Offer
week 1
Developing Your Offers
A strong service-based business starts with knowing who you serve and what services they need. In this lesson, we will talk about developing an offer that fits your skills, workload, and ideal client.
Pricing for Profitabily
week 2
Pricing for profitability
Probably the question I get asked the most, how do you set your prices. In this lesson we will talk about how to set pricing that works best for you, sample packages and ways to bring in additional income.
Branding Your Business
week 3
Branding Your Business
Have you heard the saying about the cobbler with no shoes? Lol, don't be the web designer whose website hasn't been updated in years. In this lesson, we will cover some branding necessities for growing a design business.
Building a seamless workflow
In this lesson, I will teach how to prepare for the perfect onboarding experience, how to deliver drafts, how to master the revisions process and off-boarding like a pro.
Scaling Your Services
week 5
Developing Your Offers
This lesson is all about expanding your business. Whether you are interested in growing a team in house, hiring white label designers, offering VIP days, offering templates, we will explore all of these avenues.
Magnetic marketing strategies
Now that you have a solid business plan and brand foundation, now what? In this lesson we will talk about all the ways to market an irresistible brand. Instagram, Pinterest, Networking events, Email Marketing we'll cover it all!
IG Links Template. Say goodbye to Linktree for good and set the right first impression!
BONUS 4
My tried and true onboarding questionnaire for branding clients. Get all of the details you need from your clients to develop a strategy informed brand!
bONUS 3
Social Proof Canvas Kit
Exclusively designed to be used on the Showit Platform
Bonus 2
10 Email scripts I use in my client process.
bonus 1
This 6 week group coaching program is for graphic and web designers looking to clarify their offer, attract dream clients and build a design business surrounded by a community as supportive as your LuluLemon leggings!
let's do this!
weekly 60-minute zoom calls
These calls will be hosted by Bernel and will include a 40 minute lesson, with 20 minutes for questions at the end. Each call will be recorded and available for replay.
Consider these office hours to pick my brain, ask additional questions about business topics not covered or get feedback about client projects you're currently working on. You don't want to miss this, you can learn so much from hearing your peer's questions.
2 live Q&A calls
A Private community space
A dedicated supportive Slack channel to ask questions, get feedback and support other designers.
1:1 Portfolio reviews
If there is one thing I wish I had more of when I first got started, it was FEEDBACK! There are so many styles and trends and when you are trying to stand out as unique sometimes you need reassurance...and direction. That what our 4o minute individual portfolio review is for, to make sure you are showcasing your best work, the work you want to attract more of, and explaining it in a way that clients see the value a mile away!
how it works
this is perfect for you if...
this is not
For you if...
You are a graphic, brand or website designer ready to grow a design business.
You enjoy one off projects and don't want to build a cohesive design business.
You are full of creative ideas but struggle with the business side of design.
You have no interest in marketing your business and rather soley do white label work for other designers.
You are ready to STOP attracting those low paying, time consuming clients who don't trust the process.
You just don't believe in community and hate the idea of group activities.
let's talk money, honey
2 payments of
$225
let's make it official
one time payment
$449
let's make it official
Fall In Love With The Process Not Just the Outcome
Late nights and coffee for lunch for six weeks of working with the client, only to have the project go past the deadline because the client keeps requesting revisions. It's not just you...I've been there!
Burnout can completely zap creativity! After all you started a business to leave the 9-5 not to work 24/7. So how did I get past the burn out and turn things around? Well it took years...but eventually I set boundaries, raised my prices, streamlined my workflow and scaled my team.
Here's what they don't tell you, having a six figure design business is nice but having a six figure design business that doesn't consume your life is the goal! That's why I created this program to teach you what I wish I knew 7 years ago. Designing a business you love takes more than just "pretty" it takes purpose.
-Bernel
weeks of lessons, q&a and community
portfolio review with a showit design partner
bonus resources designed by bernel
dedicated slack channel where we can keep in touch the next 6 weeks
6
1:1
4
1
pretty
with a purpose
i can't wait to see you inside
First live class
Tuesday, May 14th
10am PST/ 1pm EST
okay, i'm in
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